Company behind TikTok viral video app launches its first ever smartphone called 'Nut Pro 3' with four $ 400 sensor cameras
- ByteDance, owners of Tik Tok, launched their first smartphone.
- The device has been in development for almost a year and is called Nut Pro 3
- It comes preloaded with apps like Douyin, the Chinese version of TikTok.
- It will go on sale in China for just over $ 400
The parent company of Chinese social media startup TikTok has launched its first smart phone.
The device, called Nut Pro 3, was developed in conjunction with smartphone makers Smartisan and bears the same name as Smartisan's current line of devices.
As expected, Nut Pro 3 will come preloaded with several apps owned by Bytedance, TikTok's controller.
TikTok owners ByteDance have officially entered the smartphone business with the new version of their first phone, the Nut Pro 3.
Nut Pro 3 is being manufactured by Chinese smartphone maker Smartisan and will retain the name of previous versions of the device.
This includes the Douyin app, the Chinese version of TikTok, which users can start by simply sliding the screen according to Engadget. It is not clear which others made the cut, however.
The device is now available to users in China and is priced at $ 412 or 2899 yuan.
The phone will have a rear-facing camera suite that has four sensors in total and will come with 12 GB of RAM, plus two storage sizes – a 128 GB version and a 256 GB version.
One of the biggest questions will be which operating system the phone will use, as the previous version of Nut Pro used Google's Android – a partnership that was threatened by trade tensions between the US and China.
India may be a potential market for the device as TikTok has accumulated a sizable user base there, which now totals over 300 million monthly users.
The phone is unlikely to launch in the US or Europe, as skepticism about Chinese tech companies – TikTok and Huawei in particular – continues to rise.
The release of Nut Pro 3 comes after ByteDance struck a deal with Smartisan earlier this year for certain patents they claimed would help the company explore the world of education.
In reality, however, the move strategically positioned the company to expand toward phones.
The parent company of the viral video application TikTok confirmed its plans to launch its own smartphone earlier this year. File photo
TikTok has also had real impacts on cultural trends in the years since its release. For example, & # 39; Old Town Road & # 39 ;, currently the world's number one song, has gained traction on TikTok.
TikTok, also known as Douyin in China, has become one of the fastest growing applications among teenage users in recent years and now has over 500 million downloads.
The app also had real impacts on cultural trends. For example, & # 39; Old Town Road & # 39 ;, currently the number one song in the world, gained traction on TikTok.
With its streaming service, ByteDance will try to capitalize on TikTok's rapid popularity by turning some of its users into paying customers, according to a previous Bloomberg report earlier this month.
Offering the app as a paid service is likely to be more attractive to labels as they will receive a higher royalty rate compared to free services.
WHAT IS TIKTOK?
TikTok is known in China as Douyin, where it was launched in 2016.
Tik Tok is a Chinese social media application where users can stream live, create short videos, music videos and gifs with various functions.
Tik Tok's slogan is & # 39; Make every second count & # 39 ;.
It was the most downloaded app in the US in 2018 and the fourth most downloaded app in the world in 2018, ahead of Instagram and Snapchat.
TikTok is known in China as Douyin, where it was launched in 2016 and then made available worldwide in 2017.
Douyin is still the version of the app used in China, available for download separately on TikTok.
Last year, the app was merged with the popular Musical.ly lip sync app, also based in China.
Most kids use the app to film lip sync to plot hits.
It offers users a variety of color modification and editing tools, including music overlay, sound, animated stickers, filters, and augmented reality (AR) to create short videos.
The Beijing-based social network has over 500 million active users and the company is now worth over $ 75 billion (£ 58 billion).
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