Microsoft is known in the technology industry as the "Software Queen," thanks to the nearly 95 percent monopoly it has managed to build with Windows. However, there are two areas that she certainly wants to take this crown too: cloud and games.
While the cloud has a fierce dispute with Amazon, in the gaming world Sony commands console sales and Nintendo also has its strength. Despite this situation, the stakes for Microsoft to reign are high due to its high cloud capacity, including Sony itself will use its cloud.
The investment with the Xbox Game Pass, and the purchase / creation / enhancement of studios comes from just that. The future of games is believed to be via the cloud and Sony and Nintendo have no strength in this area, while their main rival, Amazon has no strength in the gaming arena. Hence the Xbox Mother is considered a strong bet for the future of the gaming industry by possessing this privileged position.
With this new reality, Phil Spencer, head of the company, stated the following in an interview during X019 which was transcribed by Klobrille:
Phil Spencer: “When we look forward to the upcoming shows, I can't see a show where we won't announce new games for the party. There is so much in development and so few shows that I think this must be something we should get used to. ”
Phil Spencer: “When we look forward, and we're looking at the shows to come, I can't see a show where we won't be announcing new first party games. There's just so much in development and there's so few shows that I think this should just be something that we should get used to. "
– Klobrille (@klobrille) November 15, 2019
The Xbox boss asks fans to get used to new games at each of his shows as they now have not only “just” 15 studios at Xbox Game Studios, but many of them like Ninja Theory, Obisidian, inXile, The Coalition, Playground Games, Rare, and more, have multiple projects. Obisidian has barely launched The Outer Worlds and has already announced Grounded and is still creating another big budget title.
Next year, there are already around 12 confirmed games from Xbox Game Studios, apart from some exclusive ones that always appear or announced during E3 2019.
So that's it, you better get used to this new reality. May more and more games come!
I'm a lawyer, journalist and fan of the Windows platform for about 10 years. I cover events and I am daily aware of Microsoft's world of consumer products.
I respond as executive editor of Windows Club.