Primark is a high street shop where shoppers can buy clothes, household items and gifts. Although many retailers also sell online, fans of the high street retailer had to enter the store to get the goods. However, the network has recently made a big change, which means shoppers can now browse the online store. The British will also be treated with next day delivery when ordering their essentials.
Although Primark has had a website for a long time, shop fans can't shop online.
The company has now partnered with online retailer Amazon to allow shoppers to browse store offerings on its site.
In addition, some essentials and fashion news will qualify for next day delivery through Amazon's Prime service.
So how does this work?
To browse the latest Primark online offerings, you must visit the Amazon website.
Shoppers can find a full range of Primark products available on request.
By searching on "Primark", they will receive a variety of products sold in the store.
Many of the pieces are also eligible for free delivery.
Online items include household goods and some branded items in the store, Atmosphere.
Collections, including the Harry Potter and Disney ranges, are also available for purchase on the site.
Essentials, including pajamas and socks, can also be purchased on the website.
Buyers can even get Primark's Christmas pieces, including decorations, from Amazon.
However, the page seems to include mostly parts from the home section and news gifts.
In order for items to be delivered the next day, customers must have an Amazon Prime account.
Currently, buyers need to buy their Primark products from the Amazon website.
Items cannot be purchased on the Primark website, although buyers can still view the collections on the website.