Storybook Romance: Tinder Launches an Apocalyptic Series, Choose Your Own Adventure, Which Matches People Based on Your Decisions
- The series is called & # 39; Swipe Night & # 39; and present its first episode in October
- People will match based on moral and practical choices from the series.
- Videos will have five minutes and users will have seven seconds to make a choice
- Tinder says she hopes the show will appeal to her younger audience, Gen Z
Swiping is no longer the only way to find matches in Tinder.
In a series of styles of choosing their own adventure, coming out next month, users will be able to match other dating seekers by clicking on an interactive narrative.
& # 39; Swipe Night & # 39 ;, as Tinder is calling, will air on October 6 and is designed to match users based on the choices they make during a short & # 39; apocalyptic first-person adventure & # 39; & # 39 ;.
All episodes will be "live," as it were, with each episode only available for viewing between 6 pm and midnight, during the respective users' local time.
A new Tinder series will allow users to blend in with each other, making choices in a choice-of-yourself style series that will be released next month.
The series will consist of short five-minute videos, during which users are periodically given seven seconds to choose what happens next.
When & # 39; adventure & # 39; is completed, users will be matched, depending on the 'moral' choices and & # 39; practices & # 39; that they did.
Once matched, users will also be able to see a list of each other's decisions that the company expects them to act as a kind of conversation starter.
"Seven years ago, Tinder revolutionized the way we found the invention of the Swipe feature," CEO Elie Seidman said in a statement.
"Now, with Swipe Night, we're proud to push the envelope again, allowing people to connect in ways they can't get anywhere else."
According to the company, Swipe Night will be directed by Karena Evans, 23, who worked on several music videos for rapper Drake, and will feature film actors such as Inherent Vice and Chinatown Horror Story.
Tinder is explicit about her desire to appeal to Swipe Night to a generation Z audience (ages 18-25) and expects the format to have a superior experience than simply going through the app's characteristic card style suggestion.
Tinder has been experimenting with different matchmaking formats which include Festival Mode. and & # 39; Spring Break & # 39;
"More than half of Tinder members are from generation Z and we want to meet the needs of our ever-evolving community," said Ravi Mehta, Tinder Product Director.
“We know that Gen Z talks about content, so we intentionally create a native experience of how they interact. Dating is all about connection and conversation, and Swipe Night seemed like a way to take it to the next level.
This is not the first attempt to diversify the company's range of services.
In May, the dating app launched "Festival Mode", which allows users to connect with other people attending the same festivals in the US, UK and Australia, including Electric Daisy Carnival. , Bonnaroo, All Points East and Parklife.
Festival Mode operates similarly to Spring Break Mode, released earlier this year, allowing users to put a unique badge on their profile, indicating which music festival they are going to.
HOW DATES ONLINE BECOME SO POPULAR?
The first incarnation of a dating app can be traced back to 1995, when Match.com was launched.
The site allowed single people to upload a profile, a photo, and chat with people online.
The app is designed to allow people looking for long term relationships to meet.
EHarmony was developed in 2000 and two years later, Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
A multitude of other dating sites with a unique target population have been created over the next 10 to 15 years, including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first 'theft-based' dating platform.
After its initial release, the use is a snowball and by March 2014 there were one billion matches a day worldwide.
In 2014, Tinder co-founder Whitney Wolfe Herd launched Bumble, a dating app that empowered women, only allowing females to send the first message.
The popularity of mobile dating apps like Tinder, Badoo, and more recently Bumble, is attributable to a growing number of younger users with a busy schedule.
In the 1990s, there was a stigma associated with online dating as it was considered a last desperate attempt to find love.
This belief has dissipated and now about a third of marriages are between married couples who have met online.
A 2014 survey found that 84% of dating app users were using online dating services to search for a romantic relationship.
Twenty-four percent said they used online dating apps explicitly for sexual encounters.
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